Buctril Super Farmer Education Drive — Rabi 2024-25
Executed a 20-day farmer education campaign across 16 cities and 40 villages in Punjab and Sindh, reaching 1,454 farmers covering 22,128 wheat acres with 89.6% definite purchase intent for Buctril Super herbicide.
The Challenge
What needed solving
Bayer Pakistan needed to drive Buctril Super adoption for the Rabi 2024-25 wheat season across diverse farming regions. The challenge was reaching remote villages across Punjab and Sindh with consistent product education, measuring real-time farmer intent, and capturing verifiable field data — all while travelling 17 routes covering 16 cities in 20 days.
Our Solution
How we delivered
INTERACT deployed a dedicated field team that conducted 40 structured village sessions from 23 November to 12 December 2024. Each session included product demonstrations, farmer Q&A, and structured data collection covering awareness levels, usage intent, competitive product usage, and purchase motivation. A GPS-verified digital reporting system captured every session with photo documentation and real-time KPI tracking via a live dashboard.
Impact
Results Delivered
40
Village Sessions
1,454
Farmers Reached
89.6%
Definite Use Intent
22,128
Wheat Acres Covered
21,187
Buctril Super Acres (Intent)
77.0%
Brand Awareness
Highlights
Key Achievements
- 40 village sessions across 16 cities in Punjab and Sindh over 20 days
- 89.6% definite purchase intent (1,303 of 1,454 farmers) — headline campaign KPI
- 21,187 estimated Buctril Super acres (95.7% of total wheat acres) showing strong conversion potential
- 77.0% unaided brand awareness and 66.6% repeat purchase rate from prior seasons
- 98.3% message clarity score (38 of 40 sessions scored perfect 3/3)
- 265 key influencers engaged across all territories
- Live GPS-verified digital dashboard with photo documentation for every session
- Full farmer motivation analysis: Trust in Bayer (1,071 mentions) was #1 driver
caseStudies.campaignData
Buctril Super Farmer Education Drive
40
Village Sessions
17
Travel Days / Routes
16
Cities Covered
40
Villages Covered
1,454
Total Farmers Reached
22,128
Total Wheat Acres
21,187
Est. Buctril Super Acres
265
Key Influencers
89.6%
Definite Use Intent
77.0%
Brand Awareness
66.6%
Repeat Purchase Rate
2.95 / 3.0
Message Clarity
36.4
Avg Farmers / Session
553
Avg Acres / Session
GEOGRAPHIC COVERAGE
Campaign Route Map
Circle size = wheat acres covered · 40 locations mapped
caseStudies.campaignCities
Top Cities by Farmers
| City | Sessions | Farmers | Wheat Acres | Def. Use % | Awareness % |
|---|---|---|---|---|---|
| Karor Lal Esan | 3 | 149 | 1,266 | 91% | 77% |
| Ghotki | 4 | 136 | 2,842 | 93% | 90% |
| Muzaffar Ghar | 3 | 124 | 1,067 | 92% | 81% |
| Sargodha | 3 | 116 | 1,520 | 91% | 72% |
| Mianwali | 3 | 101 | 1,086 | 94% | 90% |
| Bhakkar | 3 | 96 | 1,456 | 88% | 79% |
| Dadu | 2 | 92 | 1,756 | 93% | 77% |
| Ranipur | 2 | 92 | 2,453 | 84% | 77% |
| Toba Tek Singh | 2 | 75 | 550 | 93% | 77% |
| Phalia | 3 | 71 | 542 | 93% | 77% |
| Ubaro | 2 | 71 | 2,416 | 83% | 77% |
| Kot Adu | 2 | 71 | 651 | 92% | 77% |
| Jaferabad | 2 | 70 | 1,266 | 73% | 77% |
| Mehrabpur | 2 | 70 | 1,569 | 80% | 77% |
| Dharki | 2 | 67 | 1,197 | 90% | 78% |
| Chakwal | 2 | 57 | 491 | 91% | 77% |
VISUAL INSIGHTS
Campaign Analytics
Message Clarity
Purchase Intent
Top Cities by Farmers
caseStudies.farmerMotivation
Farmer Motivation Analysis
Positive Drivers
Barriers / Concerns
caseStudies.sessionDetail
Session-wise Detail
Product Showcase
Campaign Products
Photo & Video Evidence
Field Documentation
Ubaro — Ameen Khan Chacharr
Dharki — Matal Mahar
Ghotki — Abdullah Laakhan
Ghotki — Darri Chachar
Jaferabad — Haji Darya Khan
Ranipur — Allah Wadhayo
Karor Lal Esan — Basti Joya
Bhakkar — Kandani
Mianwali — Kalor Sharif Kacha
Sargodha — Jharoola
Phalia — Machyana
Phalia — Sheikh Pur
Phalia — Baghwal
Phalia — Session 4
Phalia — Session 5
Phalia — Session 6
Chakwal — Daleel Pur Khokhar
Chakwal — Dawaalmiaal
Chakwal — Field Activity
Chakwal — Farmer Session
Chakwal — Product Demo
Chakwal — Group Photo
Toba Tek Singh — Chak 262-GB
Toba Tek Singh — Chak 338 GB
Toba Tek Singh — Field Visit
Toba Tek Singh — Farmer Group
Toba Tek Singh — Product Awareness
Toba Tek Singh — Closing Session
caseStudies.fullReport
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Services Used
Experiential Marketing & Brand Activation
INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.
View ServiceOutdoor Advertising & Brand Visibility
INTERACT Solutions provides end-to-end outdoor advertising services including hoarding structures, shop branding, billboard management, and brand visibility campaigns. We manage the full lifecycle from site selection and design to fabrication, installation, and maintenance across urban and rural Pakistan.
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