FMCG Product Export to Malaysia
Structured and executed the export of Pakistani FMCG products to Malaysian distributors through the Turkey trade corridor.
The Challenge
What needed solving
A Pakistani FMCG manufacturer wanted to enter the Malaysian market but lacked the trade infrastructure, regulatory knowledge, and logistics network to execute cross-border shipments to Southeast Asia efficiently.
Our Solution
How we delivered
INTERACT structured the trade through its Turkey entity, leveraging Trade Port partnerships for consolidated shipping. The team managed regulatory compliance, halal certification coordination, and distributor introduction in Malaysia.
Impact
Results Delivered
$180K
Trade Value
15 SKUs
Products Exported
30%
Transit Time Reduced
18%
Freight Cost Savings
Highlights
Key Achievements
- Structured trade through Turkey entity for optimal routing
- Coordinated halal certification for Malaysian market requirements
- Achieved 18% freight savings through consolidated shipping
- Established distributor relationships for ongoing supply
Operational Data
Container & Shipment Details
576
Cartons Shipped
73,000
Total Pieces
9,420 kg
Weight
PKR 4.36M
Procurement Value
88%
Capacity Used
~42 days
Lead Time
Product Manifest
Product Manifest
| Product | Brand | Cartons | Pieces | Weight | Value |
|---|---|---|---|---|---|
| Basic Spices Mixed | Various / Spices | 140 | 140 | 2,800 kg | PKR 840,000 |
| Shan Products | Shan / Masalas | 57 | 13,680 | 855 kg | PKR 889,200 |
| Herbal Products | Marhaba, Hamdard | 50 | 9,000 | 750 kg | PKR 400,000 |
| Laziza Products | Laziza / Desserts | 44 | 8,580 | 660 kg | PKR 264,000 |
| Tang Drinks | Tang / Beverages | 40 | 12,000 | 600 kg | PKR 316,800 |
| Biscuits Mixed | Various / Snacks | 40 | 8,000 | 600 kg | PKR 180,000 |
| National Masalas | National / Masalas | 35 | 3,500 | 525 kg | PKR 280,000 |
| Youngs/Rafhan/SAC | Various / FMCG | 30 | 4,500 | 330 kg | PKR 210,000 |
| Candies | Various / Confection | 30 | 6,000 | 450 kg | PKR 135,000 |
| Tapal Tea | Tapal / Beverages | 25 | 3,750 | 375 kg | PKR 270,000 |
| Wood Crockery | Handicraft | 25 | 25 | 375 kg | PKR 125,000 |
| ENO | GSK / Health | 20 | 2,000 | 300 kg | PKR 240,000 |
| Knorr Products | Knorr / Soup | 15 | 1,800 | 225 kg | PKR 82,500 |
| Metal Chaba Items | Misc / Kitchen | 15 | 15 | 225 kg | PKR 75,000 |
| Sweet Boxes | Rehmat-e-Shereen | 10 | 10 | 150 kg | PKR 50,000 |
Performance Scorecard
Performance Scorecard
Below Wholesale
Procurement savings vs Karachi wholesale through direct manufacturer agreements
Savings on Container
Estimated savings vs wholesale procurement channels
Retail Margin (MY)
Average margin achieved by Malaysian retailers on these FMCG products
Cost per Piece Landed
All-in landed cost including freight, handling, and zero MPCEPA duty
Competitive Edge
8.5% below wholesale pricing through direct manufacturer agreements. 0% MPCEPA duty vs 5-20% for competitors from India, China, and Turkey.
Operational Insight
Total procurement PKR 4.36M (~USD 15,560) + logistics ~USD 1,440 = total landed cost ~USD 17,000 for 73,000 pieces. At 34.8% Malaysian retail margin, estimated retail revenue of ~USD 26,100 delivering strong ROI on a first-time trial shipment.
Related
Services Used
International Trading Services
Interact Danismanlik A.S., our Turkey-based entity, serves as a strategic gateway for cross-border trade between South Asia, the Middle East, and European markets. We handle procurement, compliance, and logistics to simplify complex multi-jurisdictional transactions for our clients.
View ServiceTrade Port — Clearance, Forwarding & Logistics
Trade Port operates as a licensed clearing and forwarding agent serving customers around the globe. Covering Karachi Port, Port Qasim, Lahore Dry Port, and international trade corridors, we manage the full customs clearance lifecycle from duty computation to cargo release, ensuring minimal delays and full regulatory compliance across borders.
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A diversified business group operating across experiential marketing, international trading, contracting, and equipment rental in Pakistan, UAE, Turkey, and Russia.